day by day, we are all surrounded by hundreds or even thousands of advertisements, posters, banners, but what we observe over the course of a day are just some ads that have attracted our attention by merely addressing our needs or desires. This is also true for the online.
Effective advertising for business
Offline advertising has begun to diminish because it does not allow specific targeting of the target audience, and its effects cannot be measured effectively. If in the past huge amounts were invested in this type of advertising, budgets have now been reduced, and companies have turned their attention to online advertising.
Effective marketing
Online is the one that dominates at the moment because the Internet offers many more benefits to many users and marketing people.
Having access to the Internet, users can access in just seconds the information they want. For marketers, the internet provides the basis for effective advertising of products or services in the portfolio.
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Online advertising is useful because:
– costs are much lower than in offline advertising;
– Provides real-time monitoring of campaigns and user activity on the site
– allows advanced targeting;
– allows detailed analyzes;
– Platforms have advanced indicators designed to ease user behavior understanding.
What does effective advertising actually mean?
The field of advertising is so vast that we could talk for hours about it and probably even then we will not be sure that we have reached all its subtleties. As a business man, you obviously want it to be successful, and you understand that you need it, but what is that effective advertising that goes straight to the point?
Traditional advertising, the strongest
Surprisingly, when we talk about effective advertising, the strongest turns out to be the traditional one. Thus, approximately 90% of consumers trust to buy a product / service if family members or friends have tested and are satisfied with them. Also, about 70% appreciate those comments left by other users. Therefore, it is time for word of mouth, respectively word of mouth marketing, or spoken / spoken marketing to come into action, if you prefer the term in english.
Features of effective advertising
There are some features of this form of communication. Well, the persuasion factor is already solved. Next is targeting the right segments, easy to solve with effective advertising because those references provided by other people, especially when using social media pages, are more than convincing. Simple, effective, and especially free, because it is an excellent method of targeting, but one that does not cost any money.
Another important feature of advertising is the degree of coverage, a very high one. A simple testimonial for the product or service offered by you practically reaches thousands of potential customers in a few moments. And thousands is really a minus exaggeration, so you know. In reality the number is much higher.
Rules for the application of effective advertising
In order to apply this form of communication, some clear rules must be taken into account, which we will briefly present to you in the following lines.
Good product or service
It is mandatory that the service or product you bring in front of users is not a good one, but a very good one, to cover their needs. Otherwise, advertising may have the exact opposite effect of what you want, because just as a good review reaches customers quickly, a negative one spreads just as quickly. Even the latter seems to have an extra speed, because it is known, the bad news always comes first.
Rely on the personal side
Conquer your customers by making them feel special and unique. When they read about what you give them, they have the impression that it is strictly about them, that you know their desires and you know exactly what their grievances are. Let an old friend see you, even if it’s the first time you come in contact. It is an effective advertisement, and many of them will not even realize it.
Give them what they want and more than that
In any field there is fierce competition, so to impose yourself you have to come in front of rivals with something extra. Yes, your delivery products are of a good quality, and there are many who turn to us, but why not do something more: in the package sent to the customer slip a thank you card, a sample of another product, something to it reaches the sentimental side. There will definitely be many more who will opt for you!
Manages complaints and suggestions
Find a method to manage this part, regarding suggestions and complaints. Not only will you have a good “barometer”, through which you will be able to improve your services and products offered, but you will avoid those negative reviews that can ruin your business built with so much effort.
Conclusion
Campaign results determine advertising efficiency. Whether it’s online or offline effective advertising, the results will be what counts.
Analyze your target audience and create campaigns based on their behavior.