The process by which users who have shown interest in the products or services of a company and who are determined to convert is called lead generation.
Ex: job applications, coupons, online content, reservations and others.
What is a lead?
A lead is a person who has shown interest in the company’s products or services in one form or another and has completed a form, made a purchase, called, made a reservation or saw a specific page.
Depending on the target set, the number of leads can also be measured.
What is lead generation?
Lead generation is the process of attracting and converting strangers and prospects into those leads. Through this process, you get traffic to your site in a creative way and based on the content you’ve provided them to complete a lead. We can bring your business leads from Facebook Ads, Google Ads, Pinterest, Linkedin and other sources.
Obtaining lead in an organic way requires a lot of time and effort, and lead generation services are increasingly required to get leads and sales in a short time.
Normally, such an activity involves increasing the sales team, training, additional costs, and results that can not be as expected.
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We can help your business
Your company needs a lead generation agency like us. We have expertise in lead generation services. We know how to increase your sales using growth hacking techniques.
We have colleagues in New York, Los Angeles, Florida, Toronto, Melbourne and other cities. We are specialized in digital marketing services for e-commerce in fields like real estate, auto, apparel, cosmetics, tourism, health products, and others.
We are an full service lead generation agency and we can offer all that you need.
Types of lead generation services
Lead generation companies have lots of ways to find and warm up prospects. The most reliable and costly tactics involve making targeted, one-on-one contacts with prospects to measure purchase intentions and status of decision-makers. This may include:
- content syndication;
- database mining;
- email and nurture campaigns.
It should be noted that person-to-person contact does not guarantee sales or leads, and this usually comes with a high lead cost (CPL) package to get a large number of leads and the verification process information. You can try lead generation with Linkedin because it is a strong social network for B2B business.
Lead generation through digital marketing channels
In order to reduce costs and achieve results, outsourcing lead generation is a solution for any business, and to get leads or sales at a low cost and in a short space of time, using digital channels is the way to make your business more efficient.
The Promos agency provides support for companies to get leads or sales through Facebook, Google Ads, email marketing, content, Linkedin, Instagram, and more.
We offer solutions that can be personalized according to the needs of each enterprise. With over four years of experience on the market, we have in our portfolio efficient solutions that make it possible to get leads at extremely low conversion costs.
If you get here, we are convinced that you are looking for a team to increase the number of leads/sales. For more information do not hesitate to contact us!
Why do we need lead generation?
Lead generation is at the heart of any marketing strategy. When a user is interested in a product or service, the content created has the role of attracting him to the site and motivating him to become a lead. For such a strategy to be useful, companies need to invest in the content on the website and the network of sites on which they can place content.
In this way, placing content on different sites and topics of interest to a user will direct its actions to complete a lead on the site.
Think about your content so it can generate leads and give quality to the users.
Focus on lead generation
The Promos agency has a specialized team on different promotion channels so that we can generate quality leads for any company.
Our team has many clients whose main focus is a lead generation and database growth in its portfolio.
We offer complete lead generation solutions through many promotion channels that we can use to achieve the desired goals.
If you want more details, we invite you to write to us to discuss the strategy we propose so that you reach the number of leads you want.
Lead Generation by channels
Over the years of online activity, we have collaborated with two types of clients:
- Customers who need leads quickly
- Customers who want a long-term lead generation strategy
Regardless of the time frame, you want to obtain leads. Our team has strategies ready to be put into practice.
Fast Lead Generation
For customers who need leads quickly, we always recommend PPC platforms. This category includes the following types of campaigns:
– Google Ads campaigns
– Facebook Ads campaigns
– Instagram campaigns
– Linkedin campaigns
– Youtube Ads campaigns
Depending on the type of activity and the clients’ wishes, we will focus our efforts on a single promotion channel or on a mix of channels that will generate the desired results.
Example: real estate developers, events, concerts, online seminars and others.
Long term lead generation strategy
If in the above case, campaigns are needed that can generate fast and short-term results, there are a lot of companies that need lead generation services based on a long-term strategy.
In the case of these companies, in addition to PPC campaigns that can generate fast results, we always recommend UX and SEO services.
UX (User Experience) aims to optimize the website and its pages to reduce the cost per lead (CPL).
SEO (Search Engine Optimization) is necessary to generate free traffic always. The traffic generated represents potential leads, and UX has the role of transforming the traffic into leads for your activity.
Regardless of the speed, you want to get leads. Our team will offer you a customized strategy that fits your budget.
Lead Generation and investment recovery
Lead generation services must be followed by revenue-generating actions.
The services we have discussed so far are focused on obtaining data from users such as name, phone number, email, and other information.
The recovery of the investment is made through several strategies, which is why we recommend all clients to think extremely well about how they will act.
How can a lead-driven company generate revenue?
- Call center
- Email marketing
For most companies, the call center is a good option to sell. After collecting the leads, a person from the sales department will take care of contacting the people who filled in the forms and will make every effort to turn the lead into a customer.
Email marketing is a channel that can be automated so that any lead receives a succession of emails so that in the end, it becomes a customer.
Remarketing consists of campaigns that target people who have already interacted with your company, and the ads highlight the offer and the benefits to convince them to become customers.
There is no key to success, and the best advice we can give you is to use a complex strategy.
The more involved you use an online marketing strategy and sales, the better the results.
Choose an agency focused on lead generation!
Promos Agency has the necessary means and strategies to help you build a quality database to enable you to gain customers.
Depending on your budget, we will tell you what strategy suits you and how we can get leads for your company.
Contact us and tell us as many details about your activity as possible!