Online media buying
Media buying is the service to make sure your ads appear on the most relevant sites for your business at the best price.
Once the media plan has been established, media buying experts contact suppliers and negotiate prices with them as well as other important aspects of the campaigns.
What is media buying?
Media Buying is a process used in paid marketing. The objective of this process is to identify and purchase advertising space on the most relevant channels for your business and in the places where the audience most likely to buy is at the optimal time.
This concept is used both for traditional marketing (television, radio, print) and for digital channels (websites, social media, streaming).
Being a lot of channels that can be used for this process, the lack of knowledge in the field of marketing leads to lack of results and loss of budget.
In such situations, we recommend all managers to use the services of an agency because an agency has the resources and people needed to implement professional media buying campaigns.
Promos media buying agency offers you:
- Analyzing your business in detail for setting up your target group.
- Market research for media vendors;
- Opportunity analysis (traffic, demographics);
- Budgeting recommendations;
- Graphic design (banners/layouts);
- Implement, track, and optimize your campaign;
- Reporting.
- Efficiency in market research
- Optimized budgets, we optimize costs and negotiate to get preferential prices for ad placement
- Expertise, our specialists are familiar with all aspects of the selection of sites where your ad will appear
- Make sure you pay an optimal price for placing your ad on a site that’s connected to your target group
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What are the benefits of using the media buying services offered by an agency?
Given that there are a lot of platforms for media buying and strategies, for a person trying to understand this concept can be quite difficult, and the services of a media buying agency come to the aid of those who want to invest in this type of online advertising .
An agency specializing in media buying can track the advertising campaigns you run and can increase their efficiency. If you do not know which ad channel is best for you, a media buying agency will help you with this.
Among the benefits of collaborating with a media buying agency are:
- Expertise
There are a lot of factors involved in planning and developing a successful media strategy that will lead to the achievement of objectives. For example, a media buying expert will take into account your target audience, the available advertising space, the coverage, the frequency with which the ads will be displayed, but also the budget you have so that the campaigns generate results.
A media buying expert will evaluate the objectives and determine the best media means to generate potential customers ready to purchase or to perform a certain action.
The expertise makes a media buying professional know what the trends are and how users interact depending on the domain and channel.
- Better rates
As you have probably noticed, media buying agencies can offer you a much better offer because they collaborate for several companies with advertising space providers. In this way a negotiation can be made to obtain lower prices.
There is a lasting relationship between agencies and suppliers, you will benefit from better prices and you will know that both parties work in your interest and that you make the most of the allocated budget.
- Detailed evaluation
If you want to deal with the media buying process, you may omit to analyze the results properly.
Detailed analysis of each media placement is crucial to determining the success of your campaign. Once orders are approved and announcements are scheduled, it is important that the campaign be continuously monitored to ensure accountability and a positive return on investment (ROI). A media buying expert has the resources and ability to track campaign performance and ensure that any discrepancy is immediately corrected by the vendor.
What are the differences between media buying and media planning?
Media Planning
The media planning process is focused on the process of establishing audiences based on market research, setting the budget and objectives. Media planners work with clients to understand who the target audience is, what the right channels are, what times of the day they are, and what kind of messages the audience prefers to interact with. With this information the planning team will select which channel they want to purchase ad space on, and for what price.
Media buying plan
The main tactics to execute media plans are the following:
– Manual bidding: bid for an advertising space and manage your bids directly through an advertising platform such as Google Ads
– Programmatic buys: AI and algorithm allowed real-time bidding of advertising space that matches consumer profiles
– Direct buys: the media buying expert negotiates advertising rates and delivery times with a certain advertiser.
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How does collaboration on media buying work?
- The customer contacts the Buying Media Agency.
- We, as an agency, develop a media plan based on statistics
- Get in touch with selected publishers based on a consumer profile, number of impressions, visitors, etc.
- Online publishing offers the agency the technical specifications of the banners
- The Agency sends the technical specifications to the customer
- After making the banners, the client sends the banners to the media buying agency
- The agency sends banners to publishers for display
- At the end of the month, publishers provide detailed reports to the agency with banner monitoring to the media buying agency
- The agency provides the client’s reports, along with a comparative analysis with the initial media plan.
- The client pays the invoice to the media agency consisting of 2 parts: one for online publishers and the other part for the agency representing the commission.
The effects of media buying:
– Increased traffic;
– Awareness;
– Leads;
– Branding;
– Sales.
If you are looking for a media buying agency, contact us to discuss what we can do for your company!
If you want to work with a media buying person, work with our agency.