Here you can learn how to create Google Ads remarketing campaigns
Companies are constantly spending considerable sums of money to attract new customers, forgetting those who either have purchased in the past or those who have shown interest in the products or services they offer.
Most companies have a strategy to increase their number of clients, but the reality is that they spend to bring a new client into the portfolio unless they invest to keep the current ones and motivate them to buy again. Business promotion campaigns often lack remarketing campaigns, which attract old visitors and customers to the site, causing them to acquire.
Benefits of Google Ads remarketing campaigns
– low costs;
-Targeted people have shown interest in the products or services they offer;
– a history you can use to make campaigns (have purchased, visited a particular product, visited your site, or abandoned the shopping cart);
– precise targeting opportunities;
– creative and responsive ads;
Since remarketing campaigns do not have to miss the online promotion strategy, we’ll show you how to create a remarketing campaign that will tame all people who visited your site.
Before you can create a remarketing campaign, you must create the remarketing tag in the AdWords platform, which you must paste on each page of the site. You can leave it to the developer or even insert your remarketing tag.The tag is intended to monitor all users who arrive on the site, which you can later target with ads.
After implementing the tag, you can do the various remarketing campaigns based on the lists you’ve got. Here’s what I’ve detailed about doing this 13-step remarketing campaigns.
#1. Remarketing code implementation
Remarketing code can be found on the left, down to the “shared library” section.
Once you’ve clicked under “Shared library,” you’ll see more subcategories, including “Audiences.” You can click in that area or right where the subcategories with a few details are listed.
To move on you must click on “view”.
Click on “Set up remarketing”.
Adwords has generated a unique remarketing tag that you need to add to your site on all pages.
You can also send label and email instructions directly from your platform to your programmer. The email you receive contains detailed information about the role of labels and how they should be implemented.
AdWords will automatically create the remarketing list and analyze the site to find the remarketing tag. Once this has been detected, all users who arrive on the site will be added to the remarketing list. We recommend that you create new remarketing lists on abandoned cart or customers who have already bought and integrate them into campaigns.
#2. Create a Display campaign
From the platform, click the “Campaign” button and select “Display Network only”.
#3. Name your campaign
Name your remarketing campaign as descriptive as possible, then select “Marketing objective”. With this option the campaign will be more accurate. A chaotic distribution of ads will not bring you results.
#4. The objective of the campaign
Since we want to create a remarketing campaign, we’ll select “Drive action” and check “Buy on your website”. By checking this option, we can target the people in the remarketing list.
Depending on your business, choose the location. If you’re an online store, you’ll target people in your remarketing list across the country, but if you have a local business you will limit yourself to a much smaller area (city, county, or target people in a 20-30 km radius).
# 6. Language
Our recommendation is to tick the box with “all languages” in order not to exclude any person who might be interested in the products or services you sell.
# 7. Bidding strategy and budget
To begin with, we recommend choosing the manual bidding option (CPC manual) and unchecking the “Enable Enhanced CPC” box to get the most control over your budget.
Do not forget to enter your daily budget for your remarketing campaign. It needs to be tailored to the CPC and the number of people in the remarketing list. With a budget of $ 2 a day, you will certainly not be able to deliver the ads to all people on the list if it’s big.
# 8. Extensions
To provide additional information to people who will see your ads add extensions.
Location information will be useful to people who want to buy the desired products / services from the showroom. The phone number is very useful, giving the user the ability to contact you to get information or to place an order.
# 9. Create a group ad
Name the ad group and enter your landing page.
Choose a landing page suitable for ads. If you have a banner about baby clothes, the user needs to get on a children’s clothes page and not on an adult clothes page, the homepage of the site or any other irrelevant page.
Pay attention to the amount you are willing to pay for a user who reaches the site (Max CPC bid). As mentioned earlier, the CPC of remarketing campaigns is much lower. Suppose you are a puppy and cat salon, and after performing Search campaigns on the services provided, you will realize that they have an average cost per click of $ 1.5, which means a lot. Remarketing campaigns in this case will have an average cost per click of less than $ 0.3.
# 10. Target “All visitors”
Choose the “Interests & remarketing” option, select “Remarketing lists”, then “All visitors”.
Selecting “All visitors” will deliver ads to all people who visited your previous site.
As you can see, AdWords offers much more targeting options, as well as segmented lists with visitors. Subsequently, you can make remarketing campaigns to target ads only to visitors who have abandoned their shopping cart.
Targeting depends on your strategy and the goal you set for your campaign.
# 11. Limit your campaign
AdWords also lets you target other people with remarketing campaign ads. Our recommendation is not to use this option because the messages used in the remarketing campaign are different from the messages you want to attract new customers. Messages must be tailored to the type of targeting person and account for the purpose of the campaign.
# 12. Create ads
For Remarketing campaigns, banners are specific. They must attract visitors back to the site in order to complete an order, make a new purchase, call, fill out a form, etc.
Our recommendation is to create banners of several sizes, as well as a responsive ad that adapts to advertising space on Google’s partner sites.
At this stage, it’s important to test until you know what banner set is attracting the most traffic.
# 13. Create another ad group
After completing the first group ad and loading your banners, you can create another ad group to target another segment and use other ads.
In just a few minutes, you can create a remarketing campaign to keep your visitors up to date with new information, discounts, contests promotions, and more. All you have to do is test, optimize and choose the ads that perform best for your business.
Adapt banners’ messages to the purpose of your campaign, choose good colors, clear messages, use call to action, be honest and do not use lying messages or pictures of products that you do not have in stock or on the site.
Appropriate implementation and optimization of your remarketing campaigns will also be reflected in your earnings.
Analyze target audience well and tailor your requirements to make successful campaigns!