Instagram Ads Image Size Guideline for advertisers

Instagram Ads Image Size Guideline for advertisers

In advertising Instagram campaigns on Instagram, we recommend that you use this image size in your campaigns because it takes up a whole or a large percentage of the phone’s screen, drawing attention to the promoted product / service.

Image Instagram Ads Guidelines

Instagram vertical image ad size is 600 x 750 pixels minimum resolution (1936 x 1936 pixels maximum resolution).
The proper aspect ratio is 4: 5.

Instagram Video Ad Size
25% of all ads on Instagram are video clips. They are extremely effective because they manage to pass on the message to the user much easier and can highlight the benefits and features of a much easier product/service.

Tip Guidline
Instagram Landscape Video     Instagram landscape video ad is 600 x 315 pixels (minimum).

The proper aspect ratio is 1:91:1.

Recommended video formats include MP4 and MOV.

Max video size for all formats is 4GB.

Max video length for all formats is 60 seconds.

Video max frames is 30fps for all formats.

Instagram Square Video     Instagram square video ad is 600 x 600 pixels (minimum).

The proper aspect ratio is 1:1.

Instagram Vertical Video Instagram vertical video ad is 600 x 750 pixels (minimum).

The proper aspect ratio is 4:5.


Instagram Stories Ad Sizes
Campaigning in Stories is a highly effective strategy. More than half of the known brands have turned to this type of campaign or posting, and adding stories has increased the time spent by an average user on the app at about 28 minutes.


For each campaign to run efficiently, ensure that the ads follow the rules imposed by Instagram.

Instagram Stories Image Ad Instagram Stories Video Ad
Guideline Instagram Stories image ad is 1080 x 1920 pixels.

The proper aspect ratio is 9:16.

All formats should be either JPG or PNG.

Max image size is 30MB.

    Instagram Stories video ad is 1080 x 1920 pixels.

The proper aspect ratio is 9:16.

All formats should be either MP4 or MOV.

Max video size is 4GB.

Must have a resolution minimum of 720p.

Instagram Carousel Ad Sizes

Because on Facebook this type of campaign has proven to be extremely effective, carousel campaigns have been implemented in Instagram.
We all surf the social networks very quickly and often we can overlook certain ads or types of banners. In the case of carousel announcements, the efficiency is due to the fact that they keep users more time and can present more products in a certain subcategory or subcategories.

Instagram Carousel Image Ad Instagram Carousel Video Ad
Guideline Instagram carousel image ad is 1080 x 1080 pixels.

The proper aspect ratio is 1:1.

All formats should be either JPG or PNG.

Max image size is 30MB per image/card.

Instagram allows 2-10 images/cards per ad.

    Instagram carousel video ad is 600 x 600 pixels minimum (1080 x 1080 pixels maximum).

The proper aspect ratio is 1:1.

All formats should be MP4.

Max video size is 4GB per video/card.

Max video length for is 60 seconds.

Instagram allows 2-10 videos/cards per ad.

Test all these types of Instagram Ads size and tell us which works best for the business you’ve advertised.

The importance of the right size on Instagram and the secrets of successful posts


Instagram is the fastest growing network in the past, and we all expect this growth to continue.

Being a special network through its specificity, instagram manages to come up with new things and with another perspective.

For users, the content is extremely easy to access and understand because everything is based on images and video through which messages are sent.

For business, Instagram is a social network through which it can sell extremely well and efficiently.

How can a company sell through Instagram?

  1. Post relevant content and create a community
  2. Keep in touch with users
  3. Interact with them
  4. Draw as many people as possible and motivate them to interact
  5. Invest in creating a brand and generate traffic that goes to the site / online store

Many of the above modalities do not require investment and can be quickly applied by creating customized content.


You must keep in mind the size of the Instagram images allowed for a particular type of post.

For Insta Story the recommended size of an image is 1080px X 1920px. This dimension applies both to promotional images and to personal or daily business photos.

Posts in the Instagram feed also have some specific dimensions that can make you constrained in some cases to cut images or give up some content.

To avoid such problems, you can read our article to understand how Instagram ads work and what their specifications are.

What should include a post in order to get a higher engagement rate and generate sales?

  1. Include always a call to action. Users want to know what to do, and you have to guide them through the call to action you are using.
  2. Show pictures behind the slopes. We are all curious to know how certain frames have been achieved, and that will generate you success.
  3. Instagram story polls. Give them a chance to give you a personal opinion, and in this way you seem to care about what you think.
  4. Post frequently for Instagram to favor posting in the followers feed
  5. Choose the most relevant content for your users.


Keep in mind the dimensions required for Insta Story, as well as those required for normal and sponsored posts from Instagram, as it would be a pity that they would not fit perfectly and need to change them.

Keep in mind the principles of successful posts (quality content, hashtags, call to action, ask for user interaction in a more creative way) and surely your account will be successful.

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