What is PPC marketing?
By documenting yourself for sure, you also discovered the term PPC. This is the abbreviation for Pay-Per-Click, which means that for each user who clicked on your website you will pay a certain amount.
Pay per click marketing agency
What are the most popular PPC ad networks?
Depending on the specifics of your business, it is important to determine the correct distribution of the budget.
For example, a car service should direct most of its budget to Google Ads, while a clothing store should focus on Facebook and Instagram.
The distribution of the budget correctly can be done by knowing very well your company and the most popular PPC networks, and these are:
– Google ads
– Microsoft ads or Bing ads
– Youtube
– TikTok
Get in touch with a PPC marketing agency
Each network and / or ad platform has its own audience, and identifying the best platform for you may take some time. Also, the way of using and targeting is different from certain points of view, and this costs time and money. To get conversions at a good cost of conversion work with a PPC management agency.
What are the biggest mistakes online store owners make?
- Consider that they can deal with advertising
- Designates an inexperienced person to handle paid ads
- Consider with 1-2 tutorials can make high-performing campaigns
- Do not measure results
- They do not have the necessary knowledge to interpret the data
- Misallocate budgets
- Does not optimize campaign
The mistakes listed above are just a few that we have encountered over time, and the result has always been the same. Budgets were wrongly invested, campaigns did not generate results, there was no clear strategy on what they wanted to achieve, and the costs were high.
Why should you work with a PPC marketing agency?
The price for an agency’s services can be equivalent to the cost you have with a PPC employee.
The main advantage that a PPC marketing agency offers is the knowledge and the fact that it will generate much better results.
Get a PPC Management Agency offer
In the following we will briefly detail each advantage that the collaboration with a PPC agency offers.
- More sales
Working with a PPC agency ads will primarily mean more sales. The focus of a PPC marketing agency like Promos has been and always is performance. PPC specialists are focused on generating results and maximizing revenue, and this is the number 1 benefit you will enjoy.
- You have more time
As I said before, many managers believe that they can handle PPC, but this means time and money wasted. A PPC marketing agency takes over these tasks and helps you save money. In many cases, what our clients obtained with a budget of 1000 euros, we managed to obtain with only 600 euros. It is also important to highlight the time you gain to deal with management of your business properly, leaving the tasks to the specialists.
- Work with professionals
Whether you run the campaigns or another person in the company, their effectiveness will be affected by little experience in the online environment. Working with a marketing agency you will know that the allocated budget is invested properly. It is also worth mentioning that a PPC agency does not mean a person, but there are several specialists who put together their ideas and knowledge so that you get results.
- Creation, measurement, management, optimization and reporting
If we mentioned above that in general people with little online experience do not measure data, do not deal with optimizing campaigns or reporting and correct interpretation of data, in the case of an agency these things will be resolved.
It is in the interest of any agency to show that the activities undertaken are effective, which is why PPC specialists create campaigns according to best practices, taking into account the niche and the experience they have.
Also, measuring conversions or leads is very important because that’s the only way we can show that we’ve been really efficient. The management and optimization processes have the role of increasing the efficiency with the allocated budgets, and this will be reflected in the evolution of your revenues.
Another important thing is reporting, at which point you will understand what results you have had over the course of a month. If you also want to discover how effective a PPC marketing agency like Promos can be, we invite you to contact us and we will provide you with all the information you need!
SEO PPC Agency
What is better, SEO or PPC?
As a full service agency we can tell you that both SEO (Search Engine Optimization) and PPC (Pay Per Click) campaigns are extremely good, but there are major differences between them.
SEO services
– It takes months to get sales
– It is a long work, the optimization process of the website being necessary
– Generates organic traffic that is influenced by the position of keywords in Google results
– It is a channel that we recommend to those who have a long-term strategy for their business
PPC services
– It can generate sales from the first day after the start of the campaigns
– It requires constant optimization because there are a lot of variables that can influence efficiency
– Generates paid traffic, which is influenced by campaign budget, CPC and other factors. Once you have no budget, you will no longer receive traffic
– It is a channel that we recommend to those who want fast results
Work with a PPC advertising agency for management and you will get conversions daily!
Why do we need PPC agency Google?
It is important that you use PPC agency ads in Google because it is the largest search engine on the market. Imaginative that through it you can target over 60% of your target audience.
Even if you use other paid online advertising channels, Google should not be missing from your list. PPC ads are best to target people who need your products or services.
How to chose the best PPC marketing agency for your business?
You can choose the best agency for your business just by experimenting. Analyze their website in detail, discuss their specialists and make a decision. In the case of a PPC marketing agency, you will know after a month whether the collaboration should continue or not.
It is important to see better and better results, and if they do not appear, you can interrupt the collaboration.
Choose a professional PPC marketing agency that offers you a very good value for money and collaborate with it, and after a month you can analyze the data and draw a conclusion.
Is outsourcing PPC campaign management a good decision?
From our experience we can say yes. A PPC marketing agency knows how to use advertising platforms to generate results.
Over time, we took over accounts that after a month generated with the same budget revenues up to 100% higher and an improved conversion rate of up to 300%.
Contact us today
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